Job Description
Responsibilities
- Develop therapeutic area and brand communications strategy and execute tactics supporting business objectives.
- Co‑manage corporate social media channels.
- Actively participate in therapeutic area brand teams, lead brand communications strategy and tactical plan development.
- Pitch and present brand strategies to senior managers and oversee execution and measurement.
- Collaborate with cross‑functional colleagues (Patient Engagement, Commercial, Regulatory, Market Access, Government Affairs, Medical, etc.) to deliver on brand strategic objectives.
- Develop and lead brand and non‑brand related strategies to raise AbbVie’s profile and protect reputation.
- Champion digital and social media activities to enhance external reputation and engage stakeholders.
- Work closely with senior leaders as a communications partner on strategic issues, anticipating and managing stakeholder reactions, and providing...