Manager, Kipling Performance Marketing
V
VF Corporation
📍 Berchem, Belgium, Belgium
Job Description
We are seeking a **Manager, Kipling Performance Marketing** , to drive paid digital marketing initiatives for the iconic **Kipling brand in EMEA** . This role is pivotal in accelerating Kipling’s digital growth and ensuring that Kipling.com achieves its e-commerce objectives.
To thrive in this role, you should possess extensive performance and digital marketing expertise, strong business acumen, excellent analytical skills, and a collaborative mindset to work effectively across functions.
**What You Will Do:**
+ Develop, execute, and optimize full-funnel marketing strategies across paid digital channels – Including Paid Search, Shopping, and Paid Social Media – to achieve business and brand objectives.
+ Define, measure, and evaluate paid media KPIs, presenting actionable insights to internal and external stakeholders.
+ Manage agency relationships and coordinate activities across platforms such as Meta, Google Ads, YouTube, TikTok, and other digital ...
To thrive in this role, you should possess extensive performance and digital marketing expertise, strong business acumen, excellent analytical skills, and a collaborative mindset to work effectively across functions.
**What You Will Do:**
+ Develop, execute, and optimize full-funnel marketing strategies across paid digital channels – Including Paid Search, Shopping, and Paid Social Media – to achieve business and brand objectives.
+ Define, measure, and evaluate paid media KPIs, presenting actionable insights to internal and external stakeholders.
+ Manage agency relationships and coordinate activities across platforms such as Meta, Google Ads, YouTube, TikTok, and other digital ...