Manager- Launch Support

Job Title: Manager- Launch Support

Term: 12 months

Location: Islamabad, Pakistan

Division: DFS/Product

Reports to: Head of Digital Chanels/ Product Manager

Relevant experience: 8/12 years in digital financial services (DFS), product launches, GTM strategy, pricing, customer segmentation, digital marketing, and mobile wallet ecosystems

Mandatory requirements: 

• Strong Pakistani DFS market experience; expertise in product launch frameworks, value proposition design, pricing strategy, competitor benchmarking, customer research, channel strategy, merchant/agent ecosystem enablement, regulatory awareness (SBP)
• Proficiency in English and Urdu

PURPOSE OF THE PROJECT