Manager, Personalization Analytics
K
Kohl's
📍 Menomonee Falls, WI, United States
Job Description
Job Duties:
• Use big data and advanced analytical techniques to optimize customer engagement and lifetime value • Utilize customer-level 1:1 analysis and modeling for targeting initiatives
• Play a lead role in consolidating learnings towards personalization initiatives that help make data based targeting more potent over time
• Oversee the activation of tests, ensuring essential model runs, segmentation and timelines are provided to key stakeholders
• Ensure relevant analytics assets and tests are documented, and insights are captured • Manage and influence direct reports, systems and projects to achieve unit goals per Kohl’s policies and practices
• Provide leadership by exhibiting influence and expertise and driving results
• Create and promote an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open ...
• Use big data and advanced analytical techniques to optimize customer engagement and lifetime value • Utilize customer-level 1:1 analysis and modeling for targeting initiatives
• Play a lead role in consolidating learnings towards personalization initiatives that help make data based targeting more potent over time
• Oversee the activation of tests, ensuring essential model runs, segmentation and timelines are provided to key stakeholders
• Ensure relevant analytics assets and tests are documented, and insights are captured • Manage and influence direct reports, systems and projects to achieve unit goals per Kohl’s policies and practices
• Provide leadership by exhibiting influence and expertise and driving results
• Create and promote an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open ...