Job Description
**CTG is seeking to fill a Marketing Campaign Analyst position for our client.**
**Location:** Remote
**Duties:**
The Marketing Campaign Analyst supports the planning, execution, optimization, and performance measurement of multi-channel marketing campaigns. This role partners with analysts, data scientists, marketing teams, and external vendors to deliver data-driven campaign strategies that improve customer engagement and business outcomes.
+ Develop campaign requirements, audience segmentation, and targeting strategies.
+ Define KPIs and establish pre-campaign analytics objectives.
+ Coordinate and execute multi-channel, multi-touch campaigns; manage the marketing calendar.
+ Analyze campaign performance, provide actionable insights, and implement mid-campaign optimizations.
+ Measure and report on ROI, customer lifetime value, and overall campaign effectiveness.
+ Identify opportunities to improve targeting, personalization, and c...
**Location:** Remote
**Duties:**
The Marketing Campaign Analyst supports the planning, execution, optimization, and performance measurement of multi-channel marketing campaigns. This role partners with analysts, data scientists, marketing teams, and external vendors to deliver data-driven campaign strategies that improve customer engagement and business outcomes.
+ Develop campaign requirements, audience segmentation, and targeting strategies.
+ Define KPIs and establish pre-campaign analytics objectives.
+ Coordinate and execute multi-channel, multi-touch campaigns; manage the marketing calendar.
+ Analyze campaign performance, provide actionable insights, and implement mid-campaign optimizations.
+ Measure and report on ROI, customer lifetime value, and overall campaign effectiveness.
+ Identify opportunities to improve targeting, personalization, and c...