Job Description
We are looking for a Marketing Database Analyst to join our Marketing Analytics and Insights team. This role will provide campaign and analytics services to serve marketing lines of business (LOBs) and other functional areas in the organization to achieve their business objectives including customer acquisition, retention, product sales, customer engagement, etc. We regret that those without hands‑on SAS or SQL experience will not be considered for the role.
What you will do
- Provide practical assistance in analytical data investigation, validation and implementation
- Identify new data or process enhancement opportunities and contribute to the enhancement
- Support the Supervisor of Marketing Analytics & Insights in quarterly request intake and project conversion process by clarifying and aligning on campaign objective and targeting criteria
- Use statistically‑proven campaign targeting and testing me...