Job Description
Responsibilities:
Partner Operations to initiate and develop local store marketing (LSM) to drive incremental sales.Manage LSM campaign including marketing materials, copywriting, content editing and proofreading.Undertake editing/tweaking of existing marketing materials, provide support on co-ordination, follow-up and distribution of marketing collaterals.Execute and facilitate photography or videography session for digital content (TT & GMB).Monitor and analyze campaign effectiveness, including sales tracking, competitive benchmarking and LSM expenses management.Prepare marketing reports, conduct analysis/learning for LSM campaigns and provide insights to enhance campaign performance.Audit, track and analyze social media presence, local social media campaigns (e.g. Tik Tok), digital advertising costs, return on spending and recommend improvement.Stay updated on consu...