Job Description
• Own and manage end-to-end marketing campaigns, from planning and execution to optimization and performance tracking.
• Design and execute automated marketing campaigns, including lead nurturing programs, drip campaigns, landing pages, and lead lifecycle management to effectively move prospects through the sales funnel.
• Develop and manage marketing workflows and automation processes to improve campaign efficiency and lead engagement.
• Ensure smooth lead management and handover to the sales team, maintaining alignment between marketing and sales functions.
• Create segmented target audiences to deliver personalized and relevant communication across campaigns.
• Monitor and analyze campaign performance metrics, providing actionable insights to improve conversion rates and marketing effectiveness.
• Own and manage multi-channel marketing campaigns including email campaigns, WhatsApp campaigns, and digital camp...