Reporting to Marketing Director
Job Weighting%
Main Responsibilities
40-Management of marketing development of Therapeutical Area (TA) product portfolios
30-Management of Therapeutical Area (TA) marketing team
30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies
Major Responsibilities/Activities:
Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion executionIntegrate launch readiness plan and launch planEstablish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the yearsEstablish solid KOLs relationship and strong bran...