Marketing Manager

Abbott

📍 Shanghai, China, China

Full-time other-general Posted February 28, 2026

Job Description

**Main Purpose of the Role**

_Summarize the main purpose of the role_

+ Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

**Main Responsibilities**

_List the main responsibilities this role regularly performs._

+ Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
+ Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
+ Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
+ Identify product/service changes to meet customer needs.
+ Liaise with ot...