Marketing Operations Coordinator

The Marketing Operations Coordinator is responsible for supporting the marketing department by tracking leads, analyzing customer insights, monitoring automated campaigns, and assisting with local marketing initiatives. The role ensures that marketing activities are measured, optimized, and aligned with business goals.

KEY RESPONSIBILITIES:

1. Lead Management:

• Track leads from initial capture to conversion.
• Maintain accurate reporting on lead volumes, sources, and outcomes.

2. Customer Insights & Analysis:

• Support the creation and distribution of customer satisfaction surveys.
• Analyze survey data and generate insights to inform marketing strategies and improve customer experience.

3. Internal Program Monitoring:

• Track internal lead-boosting initiatives and report on effectiveness.
• Ensure alignment of internal campaigns with business objectives.
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