Job Description
Job Description
The Trade Marketing Specialist will support the implementation and execution of retail trade marketing strategies for Lottery. The role focuses on end-to-end development of creative assets, promotional activities, and operational plans in collaboration with Enterprise Marketing, Key Accounts, Field Sales, and Operations teams.
Key Responsibilities
- Execute the Lottery trade marketing strategy in alignment with Key Account teams and internal stakeholders.
- Lead development of promotional creative assets, logistical plans, and in-trade activations.
- Act as liaison between creative resources, operations, channel, and Key Account teams.
- Coordinate execution of the Lotto Express retail strategy with Lottery Operations and Field Sales teams.
- Manage Key Account promotional capabilities (calendars, creative assets, spec sheets, etc.) and disseminate key info to stakeholders.
- Identify opportunities to ...