Martech | Marketing Technology Specialist

Job Description

Martech Stack & Systems Management Administer and optimize marketing platforms (HubSpot, Google Analytics, Zapier, Facebook, Programmatic, AWS, CRM).
Ensure seamless data flow between systems through integrations and automation (e.
g., Zapier workflows).
Conduct regular audits to maintain data hygiene and integrity—correct errors, eliminate duplicates, and ensure completeness.
Document and maintain marketing workflows, data schemas, and operational processes.
Campaign Operations & Execution Collaborate with channel owners to support campaign setup, QA, and launch across paid media (Google, Meta, LinkedIn, Amazon DSP, retailer platforms).
Manage timelines, deliverables, and approvals to ensure campaigns are executed efficiently and accurately.
Performance Analytics & Reporting Track and analyze marketing KPIs (CTR, CPL, conversion rates, ROI) using tools like Looker Studio, PowerBI, and Google Analytics.
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