Job Description
Job Description
The Media Planning Manager develops data-informed digital media plans for healthcare and life sciences clients across channels such as programmatic, Google products, YouTube, connected and digital TV, search, and social. This role partners with Media Operations and Analytics to execute, optimize, and report on campaigns that support client objectives. The role also manages budgets, vendor relationships, reporting cycles, and client communications across active media programs.
What You’ll Do
- Develop digital media plans using audience insights, channel strategy, budget allocation, and measurable client objectives.
- Analyze campaign performance using GA4, Prisma, DCM, and reporting dashboards to identify insights and optimization opportunities.
- Optimize digital media campaigns across programmatic, Google products, YouTube, connected/digital TV, search, and social channels.
- Manage media budgets, pacing, sp...