Job Description
About the Role
We are hiring a Meta Ads Expert with experience in managing international ad accounts for both service-based and e-commerce projects. Familiarity with AI tools for campaign optimisation is mandatory.
- Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
- Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
- Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
- Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
- Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
- Conduct account audits and provide actionable insights for ongoing optimisation.
- Collaborate with design and content teams to develop high-performi...