National Sales Manager – General Trade (Sanitary Towels Division) at CDL Human Resource

Confidential

📍 Kenya, Kenya, Kenya

Full-Time Advertising, Marketing, Promotions, Public Relations, and Sales Managers Posted February 27, 2026

Job Description

Job Description

CDL was founded in early by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.


National Sales Manager – General Trade (Sanitary Towels Division)

Key Responsibilities:

  • Route-to-Market Strategy & Execution

  • Design and implement a robust national GTM (Go-To-Market) strategy.

  • Recruit and onboard wholesalers and distributors to serve as stock-holding intermediaries between the company and the GT outlets.

  • Distributor & Wholesaler Management

  • Sell volumes into newly recruited partners and ensure adequate stock is available.

  • Structure supply chains to enable effective order fulfillment for last-mile customers.

  • Field Force & Last-Mile Activation

  • Recruit, train, and lead a team of market developers...