Job Description
Job Description
WHAT YOU’LL DO
CRM Planning & Channel Execution
- Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
- Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
- Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned
Customer Data, Content Personalization & SEO
- Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
- Support Commercial team with SEO actions
Cross‑Functional Collaboration & Membership Activation