Performance Marketing Content Writer
Classplus
📍 Noida, Uttar Pradesh, India
Job Description
Job Title: Content Writer – Performance Marketing
Role Overview
We are looking for a Performance Content Writer who can create high-converting ad copies for paid campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube). The ideal candidate understands user psychology, marketing funnels, and writes copy focused on clicks, installs, and conversions — not just engagement.
This role sits at the intersection of copywriting, performance marketing, and growth.
Key Responsibilities
Write compelling ad copies for Meta Ads (Facebook, Instagram Reels, Feed, Stories) and Google Ads (Search, Display, YouTube).Create multiple variants of hooks, primary text, headlines, and CTAs. Translate product features into clear benefits, emotional triggers, and problem–solution storytelling. Collaborate with the performance marketing team, creative des...