Performance Marketing (Digital Marketing) Executive

Performance Marketing (Digital Marketing) Executive

• Manage advertising strategies for B2B software products and corporate brands.
• Focus on lead generation and sales conversions.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Manage campaign budgets, conversion tracking, and retargeting funnels for lead generation.
• Perform competitor analysis and keyword research to improve ad ROI.
• Collaborate with design teams for ad creatives and landing pages.
• Analyze and report campaign performance, with strategies to increase sales revenue and qualified leads.

Requirements

• Minimum 3–5 years of hands‑on experience managing B2B digital advertising campaigns.
• Strong knowledge of Google Search, Display, Meta, TikTok, and LinkedIn Ads.
• Proven success in achieving lead generation and sales growth objectives...