Job Description
As our Performance Marketing Manager, you will have the important role of maximising marketing channel success to secure high-quality Sales Qualified Leads for our Business Development team. Overall success will be measured by meeting targets for SQL’s as well as other key performance metrics including Customer Acquisition Cost by key channels.
Responsibilities
Performance Strategy, Revenue & ROI Ownership
- Own the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI.
- Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead volume.
- Own performance targets for cost per SQL, SQL-to-meeting conversion, and pipeline contribution.
- Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value.