Personal Care Vietnam CSP Lead
U
Unilever
📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam
Job Description
Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise:
Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP), Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning,
Lead and co-ordinate development of shopper insights through dedicated research and insight activation,
Manage ROI on Customer Marketing activities,
Build Channel and Customer thought leadership,
Define channel/customer targets and TTI budget,
Develop channel audit & performance tracking,
Develop overall channel blueprint,
Ensure dedicated Channel Marketing budgets by customers are agreed and signed off, Work hand-in-hand with in-country CBD and BU CSP to create Cat Growth plans, set targets and support execution
Approve logistic for channel promotions,
Sell out forecast for activity plan,
Monitor in store communication & activation (brand /cat initiatives...
Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP), Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning,
Lead and co-ordinate development of shopper insights through dedicated research and insight activation,
Manage ROI on Customer Marketing activities,
Build Channel and Customer thought leadership,
Define channel/customer targets and TTI budget,
Develop channel audit & performance tracking,
Develop overall channel blueprint,
Ensure dedicated Channel Marketing budgets by customers are agreed and signed off, Work hand-in-hand with in-country CBD and BU CSP to create Cat Growth plans, set targets and support execution
Approve logistic for channel promotions,
Sell out forecast for activity plan,
Monitor in store communication & activation (brand /cat initiatives...