Job Description
Product Marketer (DeFi)
Keyrock is a leading change‑maker in the digital asset space, known for its innovation and partnerships. As a well‑established market maker and full‑service financial institution, we are seeking a Product Marketer (DeFi) to lead on‑chain marketing for our DeFi products.
Responsibilities
- Own product positioning, messaging, and narrative for DeFi products and launches.
- Translate complex onchain mechanics into clear user‑facing value propositions.
- Drive ecosystem awareness and adoption through targeted campaigns and community engagement.
- Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption.
- Design and manage onchain growth experiments focused on measurable product usage, engagement, and retention.
- Craft and execute multi‑channel campaigns across organic content, paid efforts, and growth loops.
- Le...