Program Manager

Primarily responsible for the development, design and implementation of data science-driven campaigns and targeted product offerings through the bank's digital and traditional channels. The role is also responsible for the creation and implementation of marketing communication materials, special projects, events and other campaigns initiated within the various distribution channels of the bank, geared towards the enhancement and promotion of the bank's presence and deposit products.

• Provides first-level formulation product/service strategies under the Department's Head's direction.
• Regular performance review and analysis of the assigned product and services line and output on a daily/weekly/monthly basis.
• Responsible in providing branches with customer profile, possible leads, industry best practices and trends that would assist them in identifying the best f...