Regional Category Management-General Merchandise-Thailand

Lazada

📍 Thailand, Thailand, Thailand

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers Posted February 17, 2026

Job Description

Department: Commercial Location: Thailand Department: Commercial Location: Thailand Job Description As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally.
Key Responsibilities
Category P&L Ownership & Growth Metrics:
•Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
• Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
• Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s go...