Regional Head (Mexico and CA)

The main responsibilities are:

• Develop and execute market entry and expansion strategies for Mexico and Central America


• Identify, open, and support new distributors (currently only 2 major distributors in Mexico)


• Drive demand generation among mechanics, garages, and increase brand awareness


• Lead technical selling (B2B) with a focus on the Mexican bike market


• Gather and report market intelligence: customer needs, product adaptation opportunities, competitor landscape


• Serve as the primary liaison with R&D for product customization for the Mexican market


• Regularly report to the Continental Head of Aftermarket


• Ensure accountability while operating with a high degree of independence


• Support and grow sales to reach $6-8M+ in the next 3-4 years

• Minimum 6 yearsexpe...