Job Description
Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns.
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Notes:
1. Strong knowledge of digital marketing & know how of per marketing
2. Expert in market research analysis, customer segmentation, customer profiling
3. Marketing expertise in RFM, Retention, Loyalty
4. Ability to do or assist in media plan ( online and offline)
5. Activation experience a must
6. Expert in Analysis, Excel, Power BI, Data
Decison to be made : Regional Located vs Centrally Located
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Objectives
- Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
- Enhance Customer Insights and...