Research and Strategy Associate

Responsibilities:

Research & Insight Generation

• Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys.
• Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys).
• Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution.
• Synthesize qualitative and quantitative findings into clear, actionable insights.
• Ensure methodological rigor and ethical standards in all research activities.
• Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis.
• Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends.
• Package research findings into clear narratives that directly inform brand and campaign strateg...