Job Description
Key Responsibilities
Retention Campaign Management
Own end-to-end execution of retention campaigns across channels including WhatsApp, SMS, Push Notifications, RCS, Email, IVR, In-App Messaging, Web Push, and other customer engagement channels.
Manage customer lifecycle journeys across onboarding, activation, engagement, retention, renewal, cross-sell, upsell, and reactivation stages.
Ensure timely and error-free campaign launches while adhering to defined processes and SLAs.
Review campaign setups, audience targeting, personalization logic, and journey configurations before deployment.
Monitor campaign performance and recommend optimizations to improve engagement and conversion metrics.
Journey Optimization & Funnel Analysis
Analyze customer journeys and lifecycle funnels to identify drop-offs, conversion bottlenecks, and opportunities for improvement.
Derive actionable insights from campaign performance, customer behavior, and engagement trends.
Pa...
Retention Campaign Management
Own end-to-end execution of retention campaigns across channels including WhatsApp, SMS, Push Notifications, RCS, Email, IVR, In-App Messaging, Web Push, and other customer engagement channels.
Manage customer lifecycle journeys across onboarding, activation, engagement, retention, renewal, cross-sell, upsell, and reactivation stages.
Ensure timely and error-free campaign launches while adhering to defined processes and SLAs.
Review campaign setups, audience targeting, personalization logic, and journey configurations before deployment.
Monitor campaign performance and recommend optimizations to improve engagement and conversion metrics.
Journey Optimization & Funnel Analysis
Analyze customer journeys and lifecycle funnels to identify drop-offs, conversion bottlenecks, and opportunities for improvement.
Derive actionable insights from campaign performance, customer behavior, and engagement trends.
Pa...