Рroduct Alignment Marketing Manager (PAMM) Wallet, Cards, Ramps

Responsibilities

• Own top-of-funnel strategy and execution for Cards and On-Ramp products, including onboarding, acquisition, and first activation.
• Define and evolve ICP, user segmentation, and audience strategy across markets and channels.
• Develop and execute go-to-market (GTM) strategies for Cards and related financial products.
• Lead acquisition and growth initiatives across paid traffic, SEO, and ASO.
• Launch and optimize marketing campaigns with clear funnel logic and measurable outcomes.
• Partner with Product Managers to research new markets, user needs, and providers (e.g. card issuers, ramps).
• Drive market and competitor analysis to inform positioning and growth decisions.
  Monitor funnel performance and user behavior to improve conversion, activation, and retention.
• Align execution across Product, Growth, Analytics, and Marketing teams.

Requirements<...