Sales Training Program Leader

BRP

📍 Sherbrooke, Quebec, Canada

Full-time Sales Representatives, Services Posted February 28, 2026

Job Description

JOB DESCRIPTION

Lead the design, execution, and continuous improvement of the Sales Representative Training Program across the Powersports network. Drive adoption of best practices that elevate dealer performance, sales effectiveness, and brand representation.
 

YOU'LL HAVE THE OPPORTUNITY TO: 

  • Develop and evolve the training curriculum aligned with the five fundamentals: Relationship Lead, Powersports Savvy, Change Agent, Results Driver, and Brand Ambassador.
  • Translate strategic business priorities into practical, high-impact learning modules.
  • Balance digital, virtual, and in-person learning formats optimized for field-based sales professionals.

     
  • Design visually engaging, story-driven, and context-based learning content that connects to day-to-day dealership challenges.
  • Collaborate with subject matter experts to ensure technical accuracy and brand alignment.
  • Lead video and storytelling projects that capture b...