Senior Analyst, Trade (Ciudad Apodaca)
L
Link-Worldwide
📍 apodaca, nuevo león, Mexico
Job Description
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company that strives to improve everyday life through innovation and a strong brand portfolio.
The Category Management Team
The team develops and implements marketing strategies, identifies distribution channels, and drives new partnership opportunities.
Job Summary
Trade Marketing Senior Analyst supporting the Mexico market. Responsibilities include strategy, promotion, teamwork, and budget management to optimize sell‑out and market share.
Responsibilities
- Support sales in accelerating sell out in digital and physical POS by creating plans aligned with brand strategy.
- Execute in‑store strategy (digital and physical) across all relevant touchpoints to increase conversion.
- Analyze sell‑out KPIs (floorshare, market share, hotspots) and develop action plans.
- Support clients’ marketing strateg...