Job Description
WHAT YOU WILL DO
Prepare the annual budget and strategic brand plan: Prepare the annual budget and strategic brand plan to deliver business and marketing objective.
Analyze market, consumer insight, brand performance and competitive review. Lead cross-functional team for new product development and consumer promotion: Lead new product development gate stage and consumer promotion to deliver on time in full launch. Coordinate with Trade Marketing and Sales to ensure excellent execution of marketing and trade program: Review program execution with Trade Marketing and Sales by having market and consumer visit. Work closely with advertising and media agency to develop advertising communication and media plan: Brief advertising and media agency to develop advertising communication and media plan.
Evaluate advertising performance and media placement with agency. Review...