Senior Director, Consumer & Shopper Insights Brazil, Latam
C
Coca-Cola
📍 Rio de Janeiro, Rio de Janeiro, Brazil
Job Description
At The Coca-Cola Company, insights power growth. As Sr. Director I, Consumer & Shopper Insights - Mexico & Brazil, you will lead the generation and activation of consumer, shopper, and category insights across two of the Company’s most critical and complex markets.Cola Company, insights power growth. As Sr. Director I, Consumer & Shopper Insights - Mexico & Brazil, you will lead the generation and activation of consumer, shopper, and category insights across two of the Company’s most critical and complex markets.
Mexico and Brazil represent diverse consumer cultures, highly fragmented retail ecosystems, strong Traditional Trade, rapidly evolving digital behaviors, and significant affordability and executional dynamics. This role is accountable for translating deep human understanding, advanced analytics, and category foresight into strategies that drive market share, profitability, and long-term brand relevance across both markets.term brand relevance across both markets.
You wil...
Mexico and Brazil represent diverse consumer cultures, highly fragmented retail ecosystems, strong Traditional Trade, rapidly evolving digital behaviors, and significant affordability and executional dynamics. This role is accountable for translating deep human understanding, advanced analytics, and category foresight into strategies that drive market share, profitability, and long-term brand relevance across both markets.term brand relevance across both markets.
You wil...