Senior Manager, Analytics

Collects and analyzes data on the casino’s events, promotions, offers, and programs and provides recommendations and insights back to the business with observations, comments, and suggestions for action.

Helps companies make marketing decisions by assessing their promotional needs, gathering pertinent data, and analyzing the results.

Define and drive Marketing Analytics strategic roadmap

Conceive and create new customer segmentations and models to help understand customer lifecycle and behavior.

Perform regular analysis that identifies actionable marketing insights, marketing-influenced revenue opportunities, and functional cost-savings

Drive Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings.

Collaborate and contribute to a center of excellence for Marketing Analytics and a set of implementations, processes, and communications to gain marketing operational and production efficie...