Job Description
Lead email marketing initiatives at Origins as the Senior Manager of Email Automation and Analytics. This role blends strategic development with data analysis in a hybrid model from Liberty Village, Toronto.
As part of the CRM team reporting to the Senior Manager, you will create and manage email campaigns that drive customer engagement. Your responsibilities include building automated flows, analyzing campaign performance, and ensuring audience segmentations enhance personalization and effectiveness.
Key Responsibilities: • Design and implement end-to-end CRM Email Journey programs • Conduct audience analysis for targeted email distributions • Deploy marketing email assets across diverse campaigns • Evaluate customer journey touchpoints for improvements • Prepare performance reports tracking key campaign metrics
Requirements: • 5+ years in CRM, Online Marketing, or DTC sector • Expertise in Salesforce Marketing Cloud and analytics tools • Strong skills in HT...
As part of the CRM team reporting to the Senior Manager, you will create and manage email campaigns that drive customer engagement. Your responsibilities include building automated flows, analyzing campaign performance, and ensuring audience segmentations enhance personalization and effectiveness.
Key Responsibilities: • Design and implement end-to-end CRM Email Journey programs • Conduct audience analysis for targeted email distributions • Deploy marketing email assets across diverse campaigns • Evaluate customer journey touchpoints for improvements • Prepare performance reports tracking key campaign metrics
Requirements: • 5+ years in CRM, Online Marketing, or DTC sector • Expertise in Salesforce Marketing Cloud and analytics tools • Strong skills in HT...