Job Description
Description
Summary:The Senior Manager – Media is the strategic lead for all media planning, media investment, digital ecosystems, and connections strategy within the Franchise. As a senior member of the Franchise IMX (Integrated Marketing Experience) team, this role ensures that brand strategies translate into highly effective, data-driven, and consumer-centric media plans that drive both brand love and business impact.
This role operates at the intersection of strategy, creativity, and analytics—partnering closely with Marketing, Connections, Digital, EPICS, Insights, Agency partners, and bottlers. The Senior Manager – Media ensures flawless integration across paid, owned, earned, and shared channels, while deploying modern media capabilities such as digital acceleration, precision marketing, data-driven audience targeting, and performance optimization.
Media is a critical growth lever for the Franchise given evolving consumer beha...