Job Description
About ZainCash
ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.
Responsibilities
- Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth).
- Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI.
- Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attributio...