Job Description
Role & responsibilities
Reporting to: Marketing Head
Location: Mumbai
Position Description:
The incumbent of the role will be defining and driving specific therapeutic area (TA) and brand strategies, focusing on product growth, lifecycle management, and forecasting revenue and operating expenses to ensure the achievement of OP revenue and profitability targets in the country. It includes developing strategies based on brand positioning, customer segmentation, and regional needs, with both short- and long-term goals in mind. The individual is responsible for creating customer-focused plans that align all marketing activities, using both traditional and innovative tools, and collaborating with internal stakeholders to develop local market life cycle strategies, such as line extensions or new indications. Additionally, the role involves leading key account and private hospital management practices by working closely...