Job Description
Job Description
ABOUT THE ROLE
The Shopper Marketing Specialist plays an important role to improve productivity of our promo investment and ensure professional approach to the partners included in trade channels, both directly and by supporting account management. The job holder is responsible for translate marketing concepts into retail approach and the above should ultimately contribute to increased sales volume/value and higher sales efficiency in trade channels.
RESPONSIBILITIES
- Responsible for trade marketing activities in dedicated accounts
- Developing, executing, and evaluating tailor made promotions
- Analyze and present channel specific and named chain (ACNielsen) data to key account management in coffee & tea categories monthly
- Support marketing and sales in NPD (new product development) activities, by developing related trade argumentation, shelf plans, tailor made promotions and pr...