Job Description
Job Title
Social Media Coordinator (Wellness and Lifestyle)
Full-time | Remote
US Time
The Role
This role owns the day-to-day strategy, creation, execution, and growth of Abbot’s social channels,
with a primary focus on Instagram and secondary focus on TikTok.
You’ll be responsible for translating Abbot’s wellness positioning into compelling content — from
educational carousels and recipes to founder stories, trends, and short-form video — while staying on top
of platform algorithms, performance, and growth levers.
This is a hands-on role for someone who can think strategically and execute quickly.
Key Responsibilities
Content Strategy & Planning
● Own and manage a monthly social content calendar, built around Abbot’s approved content
buckets (wellness &education, food & recipes, product & ingredient spotlights, retailer moments, founder/BTS, and cultural moments) ...