Job Description
Job Description:
ROLE PURPOSE
The Programmatic Sr Associate is responsible for managing campaigns on programmatic platforms for clients, including strategy, setup, implementation, and monitoring across various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.
TASKS AND RESPONSABILITIES
Collaborate with account teams to manage campaigns across various DSPs, including trafficking creative assets, tags, naming conventions, and other elements necessary for campaign implementation.
Set up campaigns in DSPs based on the established strategy and monitor their delivery.
Troubleshoot configuration issues and campaign malfunctions.
Upload campaigns and perform quality control doing data quality assurance via Q&A checks.
Monitor campaign pacing and ensure they meet the predefined objectives.
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