Sr. Product Manager

Abbott

📍 Shanghai, China, China

Full-time other-general Posted March 01, 2026

Job Description

**RESPONSIBILITIES:**



**Three Main Responsibilities:**



40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target



40% - Execute and deliver communication campaigns and marketing programs



20% - Accountable for regular brand operation works, including brand demand forecast, A&P spending management, support/synergize with cross-function teams (ethical marketing, CRM, retail sales, etc)



**Major Responsibilities/Activities:**



**Marketing Strategies & Plans** :



Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,



**Marketing Programs Implementation**



Propose action plans and implement agreed plans, including brand comm...