Job Description
About Our Client
Our client is a global leading consumer company with great reputation. They are now looking for a Trade Marketing Manager to drive trade marketing strategy and bridge Marketing, Sales, and Finance to ensure strategic alignment.
Job Description
- Develop annual trade and channel strategies aligned with brand and business priorities.
- Define promotional calendars, customer segmentation, and investment frameworks.
- Partner with Marketing and Sales to translate brand equity plans into actionable in-market strategies.
- Lead the design and execution of trade programs, sell-out campaigns, and promotional toolkits.
- Manage and evaluate trade marketing investments through ROI tracking and budget...