Job Description
Responsibilities
- Developingand executingthe Player Development strategy.
- Identifying, onboarding, and nurturinghigh-potential users, creating progression paths for prospective VIPs.
- Leadingand empoweringthe VIP Player Development team, mentoringexecutives to ensure proactive outreach, journey management, and a culture of continuous improvement.
- Mappingall touchpoints, resolvingfriction points, and implementingenhancements or new digital experiences to boost engagement and lifetime value.
- Planning, coordinating, and automatingVIP events tomaximiseimpact and efficiency.
- Workingwith Product, Data, and CRM tooptimiseprocesses-leveraging analytics, segmentation, and marketing automation for scalable growth.
- Partneringwith Compliance and Customer Service to ensure seamless KYC and AML checks for VIPs.
- Ensuringall calls, chats, and messages are used strategically to build trust and deepen relationships...